FASHION STYLIST | MARKET EDITOR | CREATIVE COORDINATOR
A goal-driven multidisciplinary artist with more than 10 years of diverse expertise in luxury fashion. Ranging from buying & merchandising, marketing & sales operation focused on e-commerce platforms, and creative visual direction encompassing aspects of styling, photography, and design. Successfully delivered on projects through the sole understanding of client needs, the product, industry trends, and the competitive landscape. Committed to the simple purpose of building a culture that aspires to ultimately enrich the human life experiences.
Project List
Editorial: British GQ, L'Officiel USA, L'Officiel Hommes Italia, VMagazine/VMAN, L'uomo Vouge, Vogue JP, Vogue China, Man About Town UK, Numero NL, Behind The Blinds, Tings, DuJour, At Large Heroine, Esquire SG, Les Hommes Publics, The Observer, Sports Illustrated
Red-Carpet: Jake Gyllenhaal, Charli XCX, Billy Porter, Indya Moore, Joel Kim Booster, Jordan Peele, Armani Jackson, Jaboukie Young-White, Khris Davis, Chris Lowell, Ryan Seacrest, Shaun White, Ramon Rodriguez
Advertising: Gucci, Ralph Lauren, Who What Wear, Victoria's Secret, Theory, Lancôme, MaxFactor, Industry Models, Macy's, Stitch Fix, John Hardy, To Boot New York, D.L.Eyewear, Rocawear
Production: Ralph Lauren 50th Anniversary, Tom Ford, Marc Jacobs, Savage x Fenty, Chanel
Music Video: Charli XCX - 360
Work Experience
CHARLES VARENNE, CHRIS HORAN, CHRISTIAN STROBLE, IAN BRADLEY, ANDA+MASHA, SARAH SLUTSKY, JULIE RAGOLIA, ANDREW GELWICKS, KATELYN GRAY, GABRIELA LANGONE, NATALIE CANTELL, Stylists - Los Angeles, CA | New York, NY
FREELANCE FASHION STYLIST AND MARKET EDITOR
Feb 2019 - Present
• Manages and oversees client relationships through delivering genuine, professional, and luxury service.
• Leads the team throughout all processes of styling - celebrity, editorial, advertising, and consulting - projects.
• Organizes the prioritization of market outreach according to the creative to be fulfilled at its best capacity.
• Supports press and communication in managing logistics and sample coordination for each individual projects
• Compiles all assets for presentation across the business platforms in all visual format applicable.
• Maintains a visual work progression boards to ensure a smooth regular work flow for each production phase.
• Performs ad hoc duties deemed necessary in order to complete each project to a very high standard.
• Assisted stylists with prep, on set-work and traffic samples for celebrity fittings, editorial projects, and adverts.
• Maintained an organized base of client network and built relationships, both local and international.
• Prioritized the utmost care and proper checking, pre and post production, ensuring all samples are as pristine.
• Ensured merchandise organization, studio operations, inventory management, &prioritization of daily tasks.
• Stayed current with knowledge of trends and market research to bring innovative ideas and inspirations.
• Managed the flow of looks during production by maintaining merchandise order and product sequencing.
• Responsible for dressing the models efficiently and in a very timely manner.
JULIA VON BOEHM, Fashion Director/Stylist, InStyle - New York, NY
JUNIOR MARKET COORDINATOR
Jun 2018 - Feb 2019
• Monitored the movement of all sample requests for campaigns, editorials and features, both beauty & fashion.
• Proactively pitched ideas and contributed in all featured content to generate maximum editorial opportunities.
• Assisted with the overall process of production, ensuring all creative content are at a competitive market.
• Conducted research to identify and track emerging key trends from runway and showroom appointments.
• Developed relevant stories for the publication while keeping up to date with current affairs and industry news.
PRODJECT, Creative Agency - New York, NY
PRODUCTION ASSISTANT
May 2018 - Dec 2018
• Assisted with all daily production process to ensure each projects are met at a very smooth and timely pace.
• Facilitated production efficiency by reviewing logistics and resource allocation during the development phase.
VIDA SOLEIL, Luxury E-Commerce - Newport Beach, CA
E-COMMERCE MANAGER + FASHION BUYER
Mar 2017 - Apr 2018
• Managed product order placement based on sales analytics paired with seasonal key trend reports.
• Handled the logistics and tracking to ensure very timely receipt of the merchandise reducing liability.
• Closely monitored competitors movement and delivered a competitive market with improved strategic plans.
• Ensured that all products reflects the branding initiatives presenting a customer-centric point of view.
• Reviewed upcoming key trends and identified future opportunities to integrate with the product buying.
• Leveraged product mix competencies with a very strong knowledge of contemporary and designer brands.
• Continuously elevated the customer engagement to improve conversion and repeat purchase.
DISTRIBUTION AND MERCHANDISING SUPERVISOR
Aug 2016 - Mar 2017
• Responsible for the overall set up of the products' informations, attributes and category indexing for the site.
• Supervised the demand shifts to determine viability of current stock, and incoming inventory.
• Suggested effective recommendations for improvements to maximize product potential and mix competencies.
• Leveraged analytics to understand performance, customer behavior and enhance product sequencing.
• Reviewed sales reports for opportunities of correcting current inventory through strategic liquidation.
• Assisted with daily site proofing and maintenance: confirming prices, inventory, and promotional set-up.
CONTENT MARKETING COORDINATOR
Feb 2016 - Aug 2016
• Designed email campaigns and daily newsletter completely analyzing it for insight for proper site optimization.
• Extracted data from all marketing platforms to build data reports for projects across all departments.
• Responsibly targeted emails to key demographics in relation to promotional plans for the season.
• Researched partnerships and created visuals to establish throughout all social media platforms.
CUSTOMER EXPERIENCE ASSISTANT
Nov 2015 - Feb 2016
• Resolved customer related issues to ensure utmost client retention while providing excellent customer support.
• Assessed client reviews and suggestions from our customers to create necessary counter resolution.
• Ensured all promotional information is updated and properly relayed with customer reducing liability.
MATTHEW MITCHELL, Photographer - Los Angeles, CA
PHOTOGRAPHY INTERN
Jun 2015 - Nov 2015
• Managed pre-production, on-set shoot, and assisted as overall support with all client needs.
• Maintained and organized the calendars, schedules, call sheets and project schemes.
Education
UNIVERSITY OF SANTO TOMAS
BACHELOR OF SCIENCE IN ARCHITECTURE
2008 - 2014
Skills
Fashion Market, Trend Analysis, Digital Photography, Pre and Post Production, E-commerce Management, Product Buying, Visual Merchandising, Content Development, Marketing Strategy, Social Media, Client Relations, Creative Direction, Concept Schemes, Inventory Management, Branding and Identity, Daily Newsletter, Project Development
Software
Creative Cloud, G-Suite, Microsoft 365, Photoshop, Adobe Bridge, Lightroom, InDesign